NEWS & IDEAS

Marshall là thương hiệu âm thanh và phong cách sống huyền thoại có lịch sử hơn 60 năm từ nước Anh, được yêu thích bởi nhiều thế hệ yêu nhạc trên toàn cầu. Tại Việt Nam, loa và tai nghe Marshall được phân phối chính hãng bởi Ash Asia Vietnam, ủy quyền bởi Marshall Group ở thời điểm hiện tại. Gần đây, vấn nạn loa và tai nghe Marshall giả, nhái được rao bán và truyền thông tràn lan đang gây hoang mang cho người tiêu dùng. 

Nhằm bảo vệ quyền lợi của người tiêu dùng tại thị trường Việt Nam, Ash Asia Vietnam đã thực hiện chiến dịch truyền thông #ThậtmớiSang nhằm truyền cảm hứng đến cộng đồng về việc ủng hộ và sử dụng hàng thật cũng như cung cấp nguồn thông tin chính xác, minh bạch để người tiêu dùng biết rõ cách tiếp cận các sản phẩm loa và tai nghe Marshall, phân phối chính hãng bởi Ash Asia Vietnam ở hiện tại.

Một trong những vấn đề cốt lõi mà thương hiệu đang đối mặt là sự kết nối còn rời rạc giữa khách hàng và thương hiệu. Điều này làm cho khách hàng không tìm được những thông tin xác thực, dễ dàng chấp nhận mua hàng giả mà không cảm nhận rõ những tác động tiêu cực đến thương hiệu.

Một câu hỏi đặt ra là: “Giá trị thực sự của việc sở hữu các thương hiệu cao cấp là gì?”. Liệu việc sở hữu các sản phẩm cao cấp chỉ vì tính ứng dụng cao của sản phẩm? Hay các sản phẩm cao cấp này tạo được cho người sở hữu một cảm giác đẳng cấp, một giá trị tinh thần và một phong cách sống riêng thể hiện được cái tôi của bản thân? Sản phẩm đó có mang lại cảm giác được trân trọng và được khẳng định vị thế của họ trong xã hội hay không?

Và với những người cố tình mua hàng giả, nhái để trông giống thật, thì họ có đang sống thật với bản thân, có sợ bị phát hiện, có “sang” và được tôn trọng bởi những người xung quanh hay không?

Xem full recap tại Brands Việt Nam

While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy. While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy. While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy.

Download and read "The Power of Loyalty in a Recession" today.

While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy. While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy. While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy.

Download and read "The Power of Loyalty in a Recession" today.

While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy. While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy. While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy.

Download and read "The Power of Loyalty in a Recession" today.

While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy. While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy. While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy.

Download and read "The Power of Loyalty in a Recession" today.

While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy. While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy. While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy.

Download and read "The Power of Loyalty in a Recession" today.

While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy. While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy. While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy.

Download and read "The Power of Loyalty in a Recession" today.

While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy. While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy. While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy.

Download and read "The Power of Loyalty in a Recession" today.

While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy. While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy. While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy.

Download and read "The Power of Loyalty in a Recession" today.

While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy. While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy. While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy.

Download and read "The Power of Loyalty in a Recession" today.

While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy. While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy. While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy.

Download and read "The Power of Loyalty in a Recession" today.

While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy. While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy. While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy.

Download and read "The Power of Loyalty in a Recession" today.

While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy. While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy. While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy.

Download and read "The Power of Loyalty in a Recession" today.

While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy. While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy. While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy.

Download and read "The Power of Loyalty in a Recession" today.

While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy. While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy. While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy.

Download and read "The Power of Loyalty in a Recession" today.

While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy. While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy. While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy.

Download and read "The Power of Loyalty in a Recession" today.

While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy. While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy. While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy.

Download and read "The Power of Loyalty in a Recession" today.

While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy. While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy. While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits. A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies' bottom line—even in a down economy.

Download and read "The Power of Loyalty in a Recession" today.